Data enrichment means adding missing or more detailed information to the records you already have. You send in what you know, such as a name and company, and get back a fuller profile: job title, email, phone number, company size, industry and more.
What can be added
- Contact details: verified business email, direct dial and mobile.
- Professional details: job title, seniority, department and LinkedIn profile.
- Company details (firmographics): industry codes, employee count, revenue band, headquarters and parent company.
- Technology details (technographics): CRM, ERP, cloud provider and other tools the company uses.
Signs your data needs enriching
- Many CRM records have only a name and an email address.
- Your team can't route leads properly because company size or region is missing.
- Lead scoring relies on guesses rather than real company data.
- Reps spend time researching contacts before every call.
- Your web forms ask for many fields and fewer people complete them.
Enrichment vs. cleansing vs. append
These terms overlap, but they solve different problems:
- Enrichment adds new fields to records you have.
- Cleansing fixes what's already there: duplicates, formatting, bounced emails and job changes.
- Email and phone append focuses on adding contact details to names you already know.
Most databases benefit from cleansing first and enrichment second, so you don't pay to enrich duplicates or out-of-date records.
How the process works
- Export the records you want enriched to a CSV or Excel file.
- Tell us which fields you need.
- We run a free test on a sample and show you the expected match rate.
- We return your file with new fields added and each one labelled, ready to import back into your CRM.
Keeping it current
Business data changes constantly. Many teams enrich new leads as they arrive and re-enrich their whole database once or twice a year.