Infozentra Data Group

Reach the accounts that are already researching what you sell

Intent data shows which companies are actively reading about a topic, product category or competitor, so your team can contact them while they're in the market.

Data fields available

Choose the fields you need. You only pay for what's useful to your team.

Signal types

Topic researchCompetitor interestProduct reviewsJob postingsFunding newsTechnology changes

Combine with

IndustryCompany sizeRegionJob titleTechnology used

Intent Data

  • Company name & website
  • Intent topics
  • Signal strength
  • Signal trend (rising / steady)
  • Industry
  • Employee count
  • Annual revenue
  • Country & region
  • Decision-maker name
  • Job title
  • Business email
  • Direct dial

How teams use it

Common ways our clients put intent data to work.

Prioritise outreach

Put the accounts showing the strongest interest at the top of your reps' lists.

Time your campaigns

Contact companies in the weeks they are actively researching, not months later.

Account-based marketing

Pick ABM target accounts based on real buying signals.

Competitive deals

Find companies comparing a competitor and offer them an alternative.

Personalised messaging

Tailor copy to the topics each account is reading about.

Pipeline forecasting

See which segments are heating up before your pipeline shows it.

Questions about intent data

Related services

Where do intent signals come from?

From research activity across business publications, review sites and content networks, plus public signals such as job postings, funding announcements and technology changes. We describe the sources for each project.

Do you share which person visited a page?

No. Intent data works at company level. We then add verified decision-makers at those companies, using our standard business contact data.

How often is intent data refreshed?

Usually weekly. Intent changes quickly, so most clients take a weekly or monthly feed rather than a one-off file.

Can I track my own topics?

Yes. Give us the products, topics and competitors that matter to you and we'll match signals to them.

See the data before you buy

Share who you want to reach and we'll send an audience count, a free sample and a fixed quote.

Get a free sample